What’s the deal with so many different snack foods now featuring protein? It’s certainly a selling point for the companies that are marketing it as something that is apparently otherwise hard to find, and maybe in the eyes of the food industry it’s a step towards making meals more balanced, but I just don’t get it.
If you are craving a bowl of cereal, go for it. If you really need to crush a candy bar, do your thing – but call it like it is. If you are trying to fix something that’s lacking in your diet by getting an important nutrient from an additive put into cereal and “nutrition” bars you’re missing the point.
Eat real food and your body will love you for it. Cut corners and you’ll get half-assed results.